Why Why Why?

There are lots of reasons why you should at least consider having a website, and I have listed a few of them below.

  • To Generate Awareness
    The next most important reason is probably that a website of your own will promote your organisation 24 hours every day, seven days each week, and to the whole world.

    If your business relies on the acquisition or distribution of information, you can't afford not to be online.

    Your customers can have a current parts list or delivery schedule or price list for your goods or services at any time, just by looking up the relevant page on your website. Just imagine, one price list alteration and the whole world can see it, instantly. No reprinting and distribution of expensive catalogues.

  • To Do Business Online

    Direct sales over the web are also possible via credit card purchases. Alternatively, one of your website pages can be structured as an order form for the customer to print out at home and send back with a cheque or their credit card number added.

    The sort of things that sell well over the Internet are (obviously) computer related products, together with information such as books and music.

    Other markets are in development stages, with groceries, wine and flowers by mail order being amongst the first to show.

    In the service sector, travel agents, insurance, financial advice, solicitors, consultants, engineers, travel and holiday agencies, recruitment and training, and brokerage and agency work of all kinds, are the front runners.

  • To Improve Competitive Advantage

    One of the reasons that small businesses go online is that a well designed website for even a one man business can have just the same presence on the web as a multi-national corporation.

    Communication, marketing and printing costs are lower too, as is the cost of using full colour.

    Larger businesses see it as a way to reinforce not only their brand (which is becoming increasingly important), but also as a way to reinforce an image of leadership and potential.

    All businesses see it as the key to keeping ahead of the competition.

    There are other reasons, too numerous to go into here. Don't think the web is not for you, it is the future (not garlic bread).

    It will change society, it will change our entertainment, and the way we do business.

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